This is my first participation within a biennale! – and it’s the largest art biennale worldwide!

the wrong new digital art biennale is a global event aiming to nurture digital culture today.

the wrong is open from november 01st 2019 until march 1st 2020.

You can visit my project “WHITE_BOX_OPEN_SPACE” right now, online at the Very Large Works Pavillion!

Since the opening of his WHITE_BOX_OPEN_SPACE gallery, Roland Wegerer has been showing a series of space-consuming installations, using digital space in the process. In the online gallery, proportions change and everyday objects are elevated to the status of exhibits solely through their positioning. WHITE_BOX_OPEN_SPACE is an experiment with shifts in meaning and a critical examination of the art system. Here, perception, validity and success are only a question of dimension and perspective. The actual art in this game between reality and image, however, is the digital image, its reception and its distribution. Wegerer playfully explores the potential of social media as a means of self-empowerment for artists. An Instagram direct link becomes an admission ticket to a globally available exhibition space, terminals with online access to visualization tools.

“the wrong just might be the world’s largest art biennale – the digital world’s answer to la biennale di venezia” 

the new york times 22/o1/2o18



what’s the wrong’s mission?
to create, promote and push positive forward-thinking contemporary digital art to a wider audience through a biennial event that gathers a vast selection of digital artworks, embracing the artists, curators and institutions of today’s exciting digital culture scene.

Press article about the wrong (last edition 2017/18) in the New York Times 

more press here (der spiegel, el pais, …)

#thewrong #thewrongbiennale