3 Photographs, C-Print, 20×30 each, 2013
“Where do I go” is a compelling three-part photographic series by Roland Wegerer. In this series, the artist wears an oversized box on his head, dramatically increasing his body height and physical extension. This striking visual gesture serves as both a literal and metaphorical reference to the delivery conditions and shipping practices of online retailers, a sector that generates significant amounts of waste through packaging and transportation.
The oversized box symbolizes the often invisible yet impactful environmental and social consequences of the booming online retail economy. By physically embodying the box, Wegerer draws attention to the ways in which consumer culture and logistics shape human experience and identity. The box becomes an extension of the body, altering perception and presence, while also serving as a critique of the disposable nature of modern commerce.
Set against the serene backdrop of a flat, green field, the natural landscape contrasts sharply with the artificial and industrial connotations of the box. This juxtaposition invites viewers to reflect on the tension between nature and human-made systems, between organic life and the waste produced by economic activity.
Through “Where do I go,” Wegerer encourages audiences to reconsider their relationship with everyday objects, consumer habits, and the environmental impact of global commerce. The series is a poignant meditation on identity, sustainability, and the complex interplay between body, object, and landscape in contemporary media art.